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HomeFinanceAtypical Acquires Singapore’s iFoundries Group

Atypical Acquires Singapore’s iFoundries Group

U.S.-based Atypical further expands its global reach with its second digital marketing agency acquisition in the Asia-Pacific Region.


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Atypical Global (Atypical), a dynamic force in the global digital marketing landscape, has completed the acquisition of iFoundries Group Pte. Ltd., a Singapore-based, well-established digital marketing agency, with a substantial footprint across Asia.

iFoundries empowers companies to future-proof their business growth with data-driven strategies. It is widely recognized for its proven expertise in data-driven digital marketing, eCommerce, marketing automation, web design and web development. Its clients include: Honda, Riot Games, Jumbo Seafood and Ingram Micro.

This strategic move marks a significant step forward for Atypical in its initiative to revolutionize the digital services landscape in Southeast Asia. The acquisition positions Atypical as the premier partner for businesses seeking to expand their presence in Asia.

iFoundries’ cofounders Vary Yong and Andy Lim expressed their enthusiasm for the partnership. "iFoundries has consistently explored opportunities beyond Singapore and Asia. Becoming part of the Atypical family enables us to elevate our ambitions,” said Yong. “Atypical’s global network will help us to deliver optimal solutions for our clients and team,” added Lim. 

"We warmly welcome Vary and Andy, who will continue at the helm of iFoundries, into the Atypical family." said Tejune Kang, CEO of Atypical.  He added "the iFoundries acquisition marks an important step in our expansion strategy and aligns seamlessly with our commitment to deliver cutting-edge solutions as a global one-stop shop. ” 

"The iFoundries acquisition marks an important step in our expansion strategy and aligns seamlessly with our commitment to deliver cutting-edge solutions as a global one-stop shop."

—  Tejune Kang, CEO of Atypical

Atypical is actively pursuing strategic acquisitions across the U.S., Latin America, Asia, and EMEA. The company seeks to acquire entrepreneurial companies with stellar reputations and technical excellence, led by extraordinary executives who want to reach new heights as part of a global group of companies. 

About iFoundries

Founded in 2005, iFoundries is a digital marketing company with a distinctive and innovative solutions portfolio that leverages technology and data to elevate businesses in the digital economy. www.ifoundries.com

About Atypical Global

Atypical is not a typical digital service agency. It is a transformative marketing group with a unique approach to digital strategy, website development, eCommerce, marketing automation, analytics, and social media, as well as a full suite of Technology as a Service (TaaS) and Marketing as a Service (MaaS) solutions. For companies interested in learning more about Atypical’s services, please visit www.atypical.global or call (888) 232-4337. For agencies interested in joining Atypical, please write to: [email protected].

Media Contact
Atypical Global
Media Relations
[email protected]
New York
www.atypical.global

Contact Information:
Atypical Global
Media Relations
[email protected]


Original Source: Atypical Acquires Singapore’s iFoundries Group
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